21st Annual Monterey Beer Festival To Be Held On Saturday, October 5, 2024 To Benefit The Monterey County Fair Heritage Foundation

Monterey, CA. May 2024. Cheers to beer lovers far and wide! Get ready to embark on the ultimate “beer-cation” as we all raise a glass to the 21st Annual Monterey Beer Festival. Join us for a day of hoppy delights and flavorful fun at the picturesque Monterey County Fair & Event Center on Saturday, October 5, 2024, from 12:30 pm – 4:00 pm. Monterey Beer Festival advance discount tickets are available now at Eventbrite, including the return of VIP Tickets with early admission at 11:30 am and other special perks and General Admission Tickets.

Gather your crew, round up your friends, and bring along anyone who’s ready to raise a pint in celebration! Whether you’re a seasoned beer enthusiast or just looking to soak in the lively party atmosphere, the Monterey Beer Festival is the perfect place to be. Plus, it’s all for a very good cause as the event benefits the Monterey County Fair Heritage Foundation, a 501c3 non-profit organization dedicated to preserving and enhancing the beautiful Monterey County Fair & Event Center (Tax ID #77-0402426).

Last year, we welcomed over 3,000 attendees who indulged in a smorgasbord of sensational suds and delectable bites. This year promises even more excitement with an expanded lineup of new and exciting brews to tantalize your taste buds. But that’s not all – prepare to groove to live entertainment, courtesy of a great band (to be announced) and the incredible energy of Monterey Beer Festival Emcee Fredo on the Radio. It’s a party you won’t want to miss!

Soak up the sunshine and savor the flavors as you sample the very best beers from around the globe, each poured into your very own souvenir Monterey Beer Festival tasting pilsner – included with admission. With hundreds of beers to choose from and a mouthwatering array of food truck offerings, you’re sure to discover some new favorites and make memories to last a lifetime.

Join us at the Monterey County Fair & Event Center, located at 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), for a day of sudsy delights and unforgettable fun. Tickets and more information will be available at www.montereybeerfestival.com.

Come raise a glass and toast to 20 years of beer-filled bliss at the Monterey Beer Festival – we’ll see you there!


Tickets – VIP Tickets and General Admission Tickets  

All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass.

Getting thirsty? Tickets are now available on Eventbrite at: https://www.eventbrite.com/e/20th-annual-monterey-beer-festival-tickets-544725016187?aff=erelexpmlt

VIP Admission Presale Price:

General Admission Tickets Presale Price (through October 4, 2024) is $60 or tickets are $65 at the gate.

More details and participating breweries will also soon be available on the website at www.montereybeerfestival.com.

Designated Driver tickets are again available. Designated drivers bring someone to the Festival for the fun but not the alcohol to get you home safely for $25 per person.  The Monterey Beer Festival encourages all patrons to drink responsibly.

Parking is available on Fairground Road.

All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a discount!  Donations are tax deductible, (Tax ID # 77-0402426).


Sponsorships are available

Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age between 21-40 years old. They’ll gain outstanding visibility and very unique benefits through their valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email brickman@brickmanmarketing.com  for more information.


Monterey County Fair Heritage Foundation

The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member, log on to www.montereycountyfair.com/heritage-foundation.


Craft Brewing is still going strong! Here’s some 2023 background information and stats:

According to the California Craft Beer Association (CCBA), California is the birthplace of the American craft brewing movement and at the forefront of the industry’s growth. Today, more breweries call California home than any other state in the nation. As of January 2024, more than 1,100 craft breweries are in operation across the state, more than any other state in the nation.

CCBA’s brewery members and craft beer enthusiasts play an important role in supporting the economic engine in California. In 2022, craft breweries contributed $8.8 billion to the state’s economy. Together the industry supports more than 49,751 jobs across the state.