Press Releases

July 2022. Monterey, CA. 

CA Craft Beer Week is celebrated July 15th -24th and the party will continue at the July 30th Monterey Beer Festival. Hurray for Craft Breweries from all over the state of California are getting ready to come to the 19th Annual Monterey Beer Festival, a fundraiser for the Monterey County Fair Heritage Foundation.

A new trend this year at the 2022 Monterey Beer Festival will be the presence of three companies offering hard seltzers, reflecting that segment of the beer industry’s growth in recent years.

California Seltzer Co is locally-owned and hand-crafted in Lodi, California with a new retail location in Pacific Grove at Lover’s Point which also offers pizza, salads, avocado toast and more. Their seltzers are under 100 calories, under 2 grams of sugar and gluten free. Sierra Nevada will also bring some of its flavorful hard seltzers. Jiant Kombucha will be on site with hard kombuchas that are thoughtfully crafted with high-grade green tea, sustainable honey, fresh-brewed botanicals and real fruit.

Get creative! Attendees of the Monterey Beer Festival can also enter the Coolest Monterey Beer Festival Necklace Contest.

NEW THIS YEAR! The Coolest Monterey Beer Festival Necklace Contest sponsored by Chukchansi Gold Resort & Casino

Use your imagination! Festival-goers are invited to wear their coolest Beer Festival necklace to the Monterey Beer Festival as part of a new contest judged on site at the Festival. The first place winner will receive tickets to the 2023 Monterey Beer Festival and there will be other fun prizes for the 2nd and 3rd place winners, too, including items from Chukchansi Gold Resort & Casino.

NEW THIS YEAR! Monterey Touring Vehicles-Classic Car Rentals

Monterey Touring Vehicles – Classic Car Rentals will have several cool classic automobiles on site to view by Festival-goers.

About Monterey Touring Vehicles

Monterey Touring Vehicles – Classic Car Rentals in Monterey features a fleet of iconic classic cars for some of the most memorable drives in the world, including Pebble Beach, Big Sur, and Carmel.  Rentals are available for half day and full day, include a full tank of fuel, and can be picked up from our Monterey location or delivered right to you. With plenty of automatic convertibles, classic muscle cars, and sporty little roadsters, there’s something for everyone in the fleet. Their rentals span from the 1927 Bugatti to the 2008 Tesla with a car from every decade in between. Whether you are looking for a vintage car rental for a wedding or something unique to do in Monterey, the experience of driving a classic car transforms any trip into something truly special!

NEW THIS YEAR! Clear Bag Policy

A Clear Bag Policy will be in effect for all guests of the Monterey Beer Festival.  Please bring either one bag that is clear plastic, vinyl or PVC and that does not exceed 12″ x 6″ x 12″ OR a one-gallon clear plastic freezer bag (Ziploc bag or similar).  

NEW THIS YEAR! Urbn Leaf will be on site with giveaways (no cannabis samples!)

Urbn Leaf is California’s premier cannabis company. Home of the Feel Good drug boutique, Urbn Leaf continues to shatter stereotypes and set new standards within the cannabis industry.

NEW THIS YEAR! Jake Nielsen’s Triple Threat to Perform!

Jake Nielsen’s Triple Threat will be performing at the 2022 Monterey Blues Festival on July 30th at the Monterey Fairgrounds. It’s a perfect band for beer tasting and dancing! The band is a Blues/Rock/Reggae Group from Santa Cruz CA. Jake Nielsen (lead vocals/guitar) David Palmer (vocals/bass) aka cuz Dave) and Kyle Talty (Drums). J.N.has headlined International shows and opened for such acts as Dirty Heads, The Expendables, Ballyhoo, Collie Buds, Hieroglyphics, and RBL Posse.

NEW THIS YEAR! DJ Fredo and ATM Drums

DJ Fredo and ATM Drums will be performing this year, too.

Advance Discount Tickets are on sale

Advance Discount Tickets now on sale for the 19th Annual Monterey Beer Festival that will be held at the beautiful Monterey County Fair & Event Center on Saturday, July 30, 2022 from 12:30 pm – 4:30 pm. The updated list of breweries on site is below.

Bring your friends, spouse, significant other, uncles, cousins or just come and make some new friends at this friendly fun festival! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).

The Monterey Beer Festival attracted 5,000 attendees in 2019 who enjoyed tasting an array of outstanding beer and food.  In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature live entertainment and a DJ, all in a totally fun, relaxed party atmosphere at the beautiful Monterey County Fair & Event Center.  

The Monterey County Fair & Event Center is located at 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), Phone: 831-372-5863, email: heritage@montereycountyfair.com. Information and tickets will be available at www.montereybeerfestival.com.  

Suds and Food Sampling! 

Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission.  The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too plus special festival surprises. Several food trucks with tasty offerings will be on site. More details will be coming soon!

Breweries that will be on site include:

Alvarado Street Brewery

Anderson Valley Brewing Company

Ballast Point Brewing Co

California Seltzer Co

Central Coast Brewing

Dust Bowl Brewing Company

Farmers Brewing Company

Federation Brewery

Four Point Beer

High Water Brewing Company

Jiant Hard Kambucha

New Bohemia Brewing Company

Other Brother Beer Company

Peter B’s Brewery

Promised Land Brewing Company

Real Soda in a Bottle, Inc.

Santa Cruz Mountain Brewery

Sierra Nevada Brewery

Topa Topa Brewing Company

Tremor California

21 First Amendment

 

More breweries to come! (Subject to change.)

 

Great Live Entertainment

The entertainment on the Main Stage will feature a fun band (tba) for dancing plus Festival Emcee Fredo on the Radio.

Tickets – General Admission  

All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass. 

Getting thirsty? Buy your tickets soon.

General Admission Presale Price (through July 29, 2022) is $60 or tickets are $65 at the gate. (Note: There will be no VIP tickets this year. Covid protocols at the time will be followed.)

Tickets will be available on Eventbrite at  https://www.eventbrite.com/e/19th-monterey-beer-festival-tickets-267807197537?aff=ebdssbdestsearch

More details and tickets are available in the online store at www.montereybeerfestival.com.

Designated Driver tickets are again available. Designated drivers bring someone to the Festival for the fun but not the alcohol to get you home safely for $25 per person.  The Monterey Beer Festival encourages all patrons to drink responsibly.  

Breweries stop pouring at 4:00 p.m.

Parking is available on Fairground Road.

All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a discount!  Donations are tax deductible, (Tax ID # 77-0402426). 

Sponsorships are available

Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age between 21-40 years old. They’ll gain outstanding visibility and very unique benefits through their valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email brickman@brickmanmarketing.com  for more information. 

Monterey County Fair Heritage Foundation

The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member log on to www.montereycountyfair.com/heritage-foundation.

Craft Brewing is still going strong! Here’s some background information and stats:

California is the birthplace of the American craft brewing movement and at the forefront of the industry’s growth. Today, more breweries call California home than any other state in the nation. As of January 2022, there are 1163 breweries in operation across the state. 

CCBA’s brewery members and craft beer enthusiasts play an important role in supporting the economic engine in California. In 2020, craft breweries contributed $9.66 billion to the state’s economy. The industry supports more than 65,158 jobs across the state.

In April, 2022, the Brewers Association (BA)—the trade association representing small and independent1 American craft brewers—released annual production figures for the U.S. craft brewing industry. In 2021, small and independent brewers collectively produced 24.8 million barrels of beer and realized 8% growth, increasing craft’s overall beer market share by volume to 13.1%, up from 12.2% the previous year.

More information can be found here: https://californiacraftbeer.com/ and https://www.brewersassociation.org/statistics-and-data/state-craft-beer-stats/

https://www.brewersassociation.org/statistics-and-data/economic-impact-data/

Dozens of breweries will be on site with their best beer offerings!


June 2022. Monterey, CA.  Tickets are now on sale for the 19th Annual Monterey Beer Festival that will be held at the beautiful Monterey County Fair & Event Center on Saturday, July 30, 2022 from 12:30 pm – 4:30 pm. The initial list of breweries on site is below.

Bring your friends, spouse, significant other, uncles, cousins or just come and make some new friends at this friendly fun festival! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426). 

Please comply with the event’s Clear Bag Policy. Please bring either one bag that is clear plastic, vinyl or PVC and that does not exceed 12″ x 6″ x 12″ OR a one-gallon clear plastic freezer bag (Ziploc bag or similar).  

The Monterey Beer Festival attracted 5,000 attendees in 2019 who enjoyed tasting an array of outstanding beer and food.  In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature live entertainment and a DJ, all in a totally fun, relaxed party atmosphere at the beautiful Monterey County Fair & Event Center.  

The Monterey County Fair & Event Center is located at 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), Phone: 831-372-5863, email: heritage@montereycountyfair.com. Information and tickets will be available at www.montereybeerfestival.com.  

Suds and Food Sampling! 

Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission.  The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too plus special festival surprises. Several food trucks with tasty offerings will be on site. More details will be coming soon!

Breweries that will be on site include:

Alvarado Street Brewery

Anderson Valley Brewing Company

Central Coast Brewing

Dust Bowl Brewing Company

Farmers Brewing Company

Federation Brewery

Four Point Beer

High Water Brewing Company

Moonraker Brewing Company

New Bohemia Brewing Company

Other Brother Beer Company

Peter B’s Brewery

Real Soda in a Bottle, Inc.

Santa Cruz Mountain Brewery

Sierra Nevada Brewery

Topa Topa Brewing Company

Tremor California

21 First Amendment

 

More breweries to come!

 

Great Live Entertainment

The entertainment on the Main Stage will feature a fun band (tba) for dancing plus Festival Emcee Fredo on the Radio.

Tickets – General Admission  

All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass. 

Getting thirsty? Buy your tickets soon.

General Admission Presale Price (through July 29, 2022) is $60 or tickets are $65 at the gate. (Note: There will be no VIP tickets this year. Covid protocols at the time will be followed.)

Tickets will be available on Eventbrite at  https://www.eventbrite.com/e/19th-monterey-beer-festival-tickets-267807197537?aff=ebdssbdestsearch

More details and tickets are available in the online store at www.montereybeerfestival.com.

Designated Driver tickets are again available. Designated drivers bring someone to the Festival for the fun but not the alcohol to get you home safely for $25 per person.  The Monterey Beer Festival encourages all patrons to drink responsibly.  

Breweries stop pouring at 4:00 p.m.

Parking is available on Fairground Road.

All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a discount!  Donations are tax deductible, (Tax ID # 77-0402426). 

The Coolest Beer Festival Necklace Contest!

Use your imagination! Festival-goers are invited to wear their coolest Beer Festival necklace to the Monterey Beer Festival as part of a new contest judged on site at the Festival. There will be 3 winners and the first place winner will receive tickets to the 2023 Monterey Beer Festival. There will be fun prizes for the 2nd and 3rd place winners. 

Sponsorships are available

Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age between 21-40 years old. They’ll gain outstanding visibility and very unique benefits through their valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email brickman@brickmanmarketing.com  for more information. 

Monterey County Fair Heritage Foundation

The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member log on to www.montereycountyfair.com/heritage-foundation.

Craft Brewing is still going strong! Here’s some background information and stats:

California is the birthplace of the American craft brewing movement and at the forefront of the industry’s growth. Today, more breweries call California home than any other state in the nation. As of January 2022, there are 1163 breweries in operation across the state. 

CCBA’s brewery members and craft beer enthusiasts play an important role in supporting the economic engine in California. In 2020, craft breweries contributed $9.66 billion to the state’s economy. The industry supports more than 65,158 jobs across the state.

April 2022. Monterey, CA.  Save the Date and Cheers to Beer! Locals and visitors can take a fun “beer-cation” and celebrate the 19th Annual Monterey Beer Festival that will be held at the beautiful Monterey County Fair & Event Center on Saturday, July 30, 2022 from 12:30 pm – 4:30 pm.

Bring your friends, spouse, significant other, uncles, cousins or just come and make some new friends at this friendly fun festival! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).

The Monterey Beer Festival attracted 5,000 attendees in 2019 who enjoyed tasting an array of outstanding beer and food.  In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature live entertainment and a DJ, all in a totally fun, relaxed party atmosphere at the beautiful Monterey County Fair & Event Center.  

The Monterey County Fair & Event Center is located at 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), Phone: 831-372-5863, email: heritage@montereycountyfair.com. Information and tickets will be available at www.montereybeerfestival.com.  

Suds and Food Sampling! 

Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission.  The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too plus special festival surprises. Several food trucks with tasty offerings will be on site. More details will be coming soon!

Great Live Entertainment

The entertainment on the Main Stage will feature a fun band (tba) for dancing plus Festival Emcee Fredo on the Radio.

Tickets – General Admission  

All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass. 

Getting thirsty? Buy your tickets soon and the on-sale date will be announced shortly.

General Admission Presale Price (through July 29, 2022) is $60 or tickets are $65 at the gate. (Note: There will be no VIP tickets this year. Covid protocols at the time will be followed.)

Tickets will be available on Eventbrite at  https://www.eventbrite.com/e/19th-monterey-beer-festival-tickets-267807197537?aff=ebdssbdestsearch

More details and tickets will also soon be available in the online store at www.montereybeerfestival.com

Designated Driver tickets are again available. Designated drivers bring someone to the Festival for the fun but not the alcohol to get you home safely for $25 per person.  The Monterey Beer Festival encourages all patrons to drink responsibly.  

Parking is available on Fairground Road.

All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a discount!  Donations are tax deductible, (Tax ID # 77-0402426). 

The Coolest Beer Festival Necklace Contest!

Use your imagination! Festival-goers are invited to wear their coolest Beer Festival necklace to the Monterey Beer Festival as part of a new contest judged on site at the Festival. There will be 3 winners who will receive tickets to the 2023 Monterey Beer Festival.

Sponsorships are available

Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age between 21-40 years old. They’ll gain outstanding visibility and very unique benefits through their valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email brickman@brickmanmarketing.com  for more information. 

Monterey County Fair Heritage Foundation

The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member log on to www.montereycountyfair.com/heritage-foundation.

Craft Brewing is still going strong! Here’s some background information and stats:

California is the birthplace of the American craft brewing movement and at the forefront of the industry’s growth. Today, more breweries call California home than any other state in the nation. As of January 2022, there are 1163 breweries in operation across the state. 

CCBA’s brewery members and craft beer enthusiasts play an important role in supporting the economic engine in California. In 2020, craft breweries contributed $9.66 billion to the state’s economy. The industry supports more than 65,158 jobs across the state.