20th Annual Monterey Beer Festival to be held on Saturday, July 8, 2023 to Benefit the Monterey County Fair Heritage Foundation

March 2023. Monterey, CA.  Cheers to Beer and our 20th Anniversary! Locals and visitors can take a fun “beer-cation” and celebrate the 20th Annual Monterey Beer Festival, presented by Chukchansi Gold Resort & Casino, that will be held at the beautiful Monterey County Fair & Event Center on Saturday, July 8, 2023 from 12:30 pm – 4:00 pm.

Bring your friends, spouse, significant other, uncles, cousins or just come and make some new friends at this friendly fun festival! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).

The Monterey Beer Festival attracted 4,000 attendees in 2022 who enjoyed tasting an array of outstanding beer and food.  In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature live entertainment and a DJ, all in a totally fun, relaxed party atmosphere at the beautiful Monterey County Fair & Event Center.

The Monterey County Fair & Event Center is located at 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), Phone: 831-372-5863, email: heritage@montereycountyfair.com. Information and tickets will be available at www.montereybeerfestival.com.

Suds and Food Sampling!

Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission.  The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too plus special festival surprises. Several food trucks with tasty offerings will be on site. More details will be coming soon!

Great Live Entertainment

The entertainment on the Main Stage will feature a fun band (tba) for dancing plus Festival Emcee Fredo on the Radio.

Tickets – General Admission  

All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass.

Getting thirsty? Tickets are now available on Eventbrite at: https://www.eventbrite.com/e/20th-annual-monterey-beer-festival-tickets-544725016187?aff=erelexpmlt

General Admission Presale Price (through July 7, 2023) is $60 or tickets are $65 at the gate. (Note: There will be no VIP tickets this year.)

More details and participating breweries will also soon be available on the website at www.montereybeerfestival.com.

Designated Driver tickets are again available. Designated drivers bring someone to the Festival for the fun but not the alcohol to get you home safely for $25 per person.  The Monterey Beer Festival encourages all patrons to drink responsibly.

Parking is available on Fairground Road.

All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a discount!  Donations are tax deductible, (Tax ID # 77-0402426).

The Coolest Beer Festival Necklace Contest!

Use your imagination! Festival-goers are invited to wear their coolest Beer Festival necklace to the Monterey Beer Festival as part of a new contest judged on site at the Festival. There will be 3 winners who will receive tickets to the 2024 Monterey Beer Festival.

Sponsorships are available

Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age between 21-40 years old. They’ll gain outstanding visibility and very unique benefits through their valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email brickman@brickmanmarketing.com  for more information.

Monterey County Fair Heritage Foundation

The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member, log on to www.montereycountyfair.com/heritage-foundation.

Craft Brewing is still going strong! Here’s some 2023 background information and stats:

According to the California Craft Beer Association, California is the birthplace of the American craft brewing movement and at the forefront of the industry’s growth. Today, more breweries call California home than any other state in the nation. As of January 2023, more than 1,100 craft breweries are in operation across the state, more than any other state in the nation.

CCBA’s brewery members and craft beer enthusiasts play an important role in supporting the economic engine in California. In 2021, craft breweries contributed $9.03 billion to the state’s economy. The industry supports more than 54,036 jobs across the state.